Now that guy knows how to take a photo of himself smoking. No one is getting distracted by his fingers because they are too impressed by what he is smoking. His friend is even in the shot being clearly impressed. If you weren't impressed, his friend is there to show you an appropriate reaction to what that man is doing. He even has a backup plan! If you start noticing his hands, then he has a set of keys at the ready to distract you again! Why the fuck is he holding his keys? Pay attention Matt. This is how you do it.
(Edited 2 minutes later.)
Would enhale and enjoy it.