owevwee started this discussion 8 years ago#73,014
As a nonverbal medium, Coca-Cola "speaks" through aroma, touch, and taste cues. To the palate, e.g., cola communicates with complex flavor molecules found in ripe fruit and broiled steak. Bubbly carbonation provides an interesting pseudo-texture to stimulate the tongue (see EXISTENTIAL CRUNCH). In tandem with the sugary taste of sucrose (a crystalline carbohydrate suggesting the fruity sweetness of fructose [for which it stands]) -and aggressive advertising- its chemical messages have made Coca-Cola the most recognized brand name on earth. 2. In the modern diet, fresh-fruit drinks (e.g., orange juice) have been largely replaced by sweeter-tasting beverages. In the U.S., e.g., soft drinks outsell fruit juices three-to-one.
As a nonverbal medium, Coca-Cola "speaks" through aroma, touch, and taste cues. To the palate, e.g., cola communicates with complex flavor molecules found in ripe fruit and broiled steak. Bubbly carbonation provides an interesting pseudo-texture to stimulate the tongue (see EXISTENTIAL CRUNCH). In tandem with the sugary taste of sucrose (a crystalline carbohydrate suggesting the fruity sweetness of fructose [for which it stands]) -and aggressive advertising- its chemical messages have made Coca-Cola the most recognized brand name on earth. 2. In the modern diet, fresh-fruit drinks (e.g., orange juice) have been largely replaced by sweeter-tasting beverages. In the U.S., e.g., soft drinks outsell fruit juices three-to-one.