..... !2Nu9nWUn.U started this discussion 8 years ago#70,506
Burger
Customer loyalty: According to the data, McDonald’s retains the most customers in the burger category, year-over-year. A whopping 88 percent of customers who dine at McDonald’s will return the following year. This makes sense. How many people try McDonald’s for the first time? The mere saturation of the brand and its status makes it a repeat destination for most Americans. Burger King and Wendy’s returned figures of 73 and 78 percent, respectively. Also, 80 percent of customers who dine at Burger King and Wendy’s in a given year also dine at McDonald’s.
Customer spend: 1010data credited the market share to the average amount customers spend in a given month. On average, McDonald’s customers fork up $26 per month, whereas Burger King and Wendy’s customers spend $17 and $18 per month, respectively. McDonald’s average order size is slightly lower, but the average trip frequency in a month is 3.1 compared to 1.7 at Burger King and 1.8 at Wendy’s, leading to higher spend per month.
In 2016, there were some 14,000 McDonald’s in the U.S. generating systemwide sales north of $36 billion. When the data is collected for 2017, it’s likely to be even more impressive given that McDonald’s just enjoyed a watershed year. Customer traffic dropped in each of the last three fiscal years before they started to climb in 2017. The chain welcomed 0.6 percent more customers in the first quarter. That improved to 1.8 percent in the second quarter—a period that saw same-store sales grow 6.6 percent—the brand’s best comps growth in five years. In the third quarter, guest counts rose 2.1 percent. Same-store sales are up 5.6 percent through the first nine months of the year.
Burger King reported same-store sales growth of 3.6 percent in the third quarter. Systemwide sales rose 11.2 percent and net restaurant growth came in at 6.6 percent. Delivery is also apparently in the works.
Wendy’s announced in December it’s taking delivery national through DoorDash. The chain’s same-store sales in North America increased 2 percent in the third quarter.
Anonymous B joined in and replied with this 8 years ago, 1 minute later[^][v]#850,414
Did you get that job at McDonald's.
I don't think you are qualified.
Anonymous C joined in and replied with this 8 years ago, 3 minutes later, 4 minutes after the original post[^][v]#850,416
Fast-food giant McDonald's plans to accelerate its expansion in China increasing the number of restaurants in the country by 3,100 by the end of 2020, to a total of 6,500 nationwide.