ALLE SS HEIL ALLE SS HEIL !!
LOADING THE LANGUAGE
The group interprets or uses words and phrases in new ways so that often the outside world does not understand. This jargon consists of thought-terminating clichés, which serve to alter members' thought processes to conform to the group's way of thinking.
The language of the totalist environment is characterized by the thought-terminating cliché. [Slogans] The most far-reaching and complex of human problems are compressed into brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed.
The cult invents a new vocabulary, giving well-known words special new meanings, making them into trite clichés. The clichés become "ultimate terms", either "god terms", representative of ultimate good, or "devil terms", representative of ultimate evil. Totalist language, then, is repetitiously centered on all-encompassing jargon, prematurely abstract, highly categorical, relentlessly judging, and to anyone but its most devoted advocate, deadly dull: the language of non-thought. (Page 429.)
Controlling words helps to control people's thoughts.
ALLE SS HEIL
The group uses black-or-white thinking and thought-terminating clichés.
The special words constrict rather than expand human understanding.
Non-members cannot simply comprehend what cult members are talking about.
(Edited 1 minute later.)
But think what it would mean to the world if Obama surrendered to the control of the Lulz. Or Mussolini. Or any dictator. Through such a man God could control a nation overnight and solve every last, bewildering problem...
The Leader is always right. You are always wrong. LULZ