I dunno anymore, isn't keurig coffee instant too? That blurs the lines and creates millions of instant coffee drinkers.
@previous (B)
No I don't think so, at least not the type of instant I am referring to. Keurig is still brewing, you get a little cup of grounds and push hot water through it into a cup. Instant coffee is already brewed, it's just condensed, freeze dried coffee. You add water and it's done, the product dissolves entirely in the water with no left over grounds to throw out like with Keurig.