gild --Merriam-Webster
verb
ˈgild
gilded ˈgil-dəd
or gilt ˈgilt
; gilding
Synonyms of gild
transitive verb
1
: to overlay with or as if with a thin covering of gold
2
a
: to give money to
b
: to give an attractive but often deceptive appearance to
was hired to gild the company's image
c
archaic : to make bloody
gilder noun
Phrases
gild the lily
: to add unnecessary ornamentation to something beautiful in its own right
Etymology
Middle English, from Old English gyldan; akin to Old English gold gold
First Known Use
14th century, in the meaning defined at sense 1