Fake anon !ZkUt8arUCU joined in and replied with this 2 years ago, 9 minutes later, 45 minutes after the original post[^][v]#1,273,800
He was popular but would have lost to FDR in a dem primary because FDR was substantially more popular. If he ran 3rd party he would have probably picked off LA electoral votes and shrunk FDR's vote share in the south, but the South at the time wasn't really a democracy in any meaningful sense of the word so I doubt it would have made that big a difference.